Another Social Network?
That’s exactly what I was thinking. But, my client, who is based in Los Angeles, CA, thinks there is room. And there’s room for Wonderbee. There are a number of polling apps out there. But, Wonderbee hopes to set itself apart by focusing on a certain demographic —mainly females between the age of 16 and 24.
Viewing the Landscape
I started the process by researching other polling apps. I took inventory of the things I liked and didn’t like. And I looked for features that maybe the client hadn’t thought of. I wanted this app to be unique. I also wanted to find a balance with the design where the app looked clean and sophisticated, but wasn’t corporate and cold — and have it appeal to a younger audience without it being too cute and cartoon like.
Starting with a mind map, wireframes and personas, I was able to get a strong foundation and direction going. From their I went to high-res mockups, frequently checking in the client and iterating based on his suggestions and feedback.